(27 April 2009 11:45 pm)

MUMBAI: Vdopia has partnered with NDTV Convergence to power video advertising on Tubaah.com, the largest repository of NDTV video content and on NDTV profit.com for live feed of business news.

The feed covers live action from BSE, NSE and also acts as a platform for companies to give their public results, growth rate, net profit etc.

According to reports from E&Y and AC Nielsen, online video advertisement market is set to grow exponentially at 300 per cent in 2009 and has 85 per cent higher brand recall compared with 54 per cent for the same ad on television.

The launch of an exclusive video site (tubaah.com) by NDTV Network reinforces the fact that users are watching videos anytime; anywhere and broadband speeds have matured in India. Today, advertisers are planning their online budget and are benefitting from the online Video advertisement medium by getting higher ROIs than TV advertising.

NDTV.com also happens to be first site to launch Vdopia’s skin branding with product placement. This technology allows the video player skin to change dynamically and allowing advertisers to target online video consumers with contextual, interactive advertising for every second of the video being watched by the user.

NDTV Convergence CEO Sanjay Trehan says, “We were able to seize the opportunity in the emerging video advertising space in India. We have been in a strategic partnership with Vdopia for the last one year and see tremendous growth in Online Video advertising in the coming years. Vdopia has great product and technology and we are working with them on numerous other projects and innovations in this space.

Vdopia chief business officer Saurabh Bhatia says, “The launch of Tubaah.com and NDTV profit feed has been another industry achievement and I congratulate them for being the industry leader in news and entertainment section. It has been a very beneficial year for online video AD sales and we have seen over 10 times growth in the video consumption among users.

"We started our partnership with NDTV with one site and now we are powering premium videos on 8 different NDTV channels including Tubaah.com, NDTV Profit, NDTV Cricket, NDTV 24X7, NDTV India, Metro Nation, NDTV Travel.com and NDTV Good Times. Vdopia has worked closely with NDTV and has managed to generate huge revenues through online video ad sales utilizing the combined strength of video ad inventory. During the past one-year, over 100 brand campaigns have advertised on NDTV videos through Vdopia."

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