Indiantelevision.com Team

(27 April 2009 11:00 pm)

NEW DELHI: FMCG company Emami Group will pump in Rs 600-700 million towards advertising and marketing of its products during the summer season.

Says Emami Group of Companies director Aditya V. Agarwal, “Emami will invest Rs 600–700 million on advertising and promotions for its brands. Apart from direct marketing through door to door and in-shop promotions, other below the line activities will also take place in key outlets, colleges, train compartments and rural markets supported with massive campaigns in district level newspapers as well as in electronic media.”

The company will soon unveil a new television commercial of Navratna Cool Talc which will go on air nationally featuring Shah Rukh Khan. Emami will also launch another TVC for Navratna Oil’s with Amitabh Bachchan. Additionally, the company will launch campaigns for its Boroplus featuring brand ambassador Kareena Kapoor.

Emami Group is targeting Rs 3 billion sales in this summer season.

“In this season we are targeting sales of about Rs 3 billion, ensuring a 30 per cent growth compared to same period last fiscal. Our brands like Navratna Oil, Boroplus Triple Action Light Moisturising Lotion, Navratna Cool Talc, Boroplus Prickly Heat Powder and Sona Chandi Amritprash have achieved consistent growth in the past. We also aim to strengthen our position by introducing new products and by attaining significant market share,” adds Agarwal.

This year Emami will be introducing a range of new products incldung Navratna Oil Lite, Navratna Extra Thanda Oil, Navratna Cool Talc Active Deo and Navratna Cool Talc.

In addition, Emami will be briging back its flagship summer products like Boroplus Ice Prickly Heat Powder in three variants - Icy Cool, Icy lavender and Icy Sandal and Boroplus French Herbal Prickly Heat Powder. Emami will also be strengthening its foothold in the OTC segment nationally with power brands like Lalima and Sardi Ja.