Indiantelevision.com Team

(24 April 2009 10:15 pm)

NEW DELHI: IFFCO Tokio General Insurance is set to launch its latest television commercial playing on the tagline, Albert Pinto Kyon Muskura Raha Hai, for its new add-on product – On-Road Protector Coverage.

The TVC that is scheduled to go on air from 26 April and is part of IFFCO Tokio’s theme Muskurate Raho, launched in October last year.

Says, IFFCO-Tokio General Insurance director – Marketing NK Kedia, “We are confident that our new ad will strike a chord with the masses. The ad catches the essence of our new product which is designed to address the customer’s needs in the event of a peril striking their car.”

The TVC features actor Paresh Rawal has been conceptualised by Publicis. It has been directed by Shiven.