Indiantelevision.com Team

(24 April 2009 3:00 pm)

MUMBAI: Neo Cricket has roped in Idea Cellular as the title sponsor for its flagship property Dial ‘C’ for Cricket.

Dial C… is a phone-in show where viewers call in and share their opinions, views and ideas on various cricketing issues with celebrity cricket guests.

With the second season of the IPL, Dial C has started a new initiative, wherein fans get invited to the studios on the show to offer their views and opinions on their favorite team. They will be “Janta Ke Experts” who will be pitted against the cricketing experts. The show will also have celebrity guests like Amol Majumdar, Anshuman Gaeikwad, Suresh Menon, Prahlad Kakkar and others joining the panel to discuss the latest cricketing action – IPL.

Neo Sports Broadcast EVP – advertising revenue Raju Uduppa says, ‘‘We are pleased that Idea Cellular has partnered with a show that has a direct connect for their brand and their telecom product. We at Neo have launched some unique formats to make our shows interactive to the viewers keeping in mind the current cricketing fever of the IPL that has taken its cricketing fans by storm. ”