Indiantelevision.com Team

(24 April 2009 4:20 pm)

NEW DELHI: Mumbai Indians, the Mukesh Ambani-owned IPL franchise, has roped in Zandu Pharmaceutical Work as associate sponsor during the tourney's 2009 and 2010 editions.

Under the agreement, Zandu will have all the rights to utilise and exploit the team’s logos and marks in its advertising and communication strategies for brand promotion campaigns.

The company will also retain the rights to use the images of the franchise players in advertising and promotion for exclusive campaigns.

As part of the deal, the Zandu brand name will be embossed on the top right of the uniforms of the players.

Says Zandu Pharmaceutical managing director and Emami Group of Companies director Mohan Goenka, “Cricket is worshiped in our country and what better opportunity we could look at than be associated with the IPL. This affiliation will also provide an exclusive platform for Zandu to reach out to the thousands of cricket fans across India."

The company will soon launch campaigns featuring players such as Sachin Tendulkar, Zaheer Khan, Harbhajan Singh and Sanath Jayasuriya from the Mumbai Indians team.