Indiantelevision.com Team

(2 April 2009 7:20 pm)

NEW DELHI: FMCG company Dabur India has signed cricketer Zaheer Khan as the brand ambassador for its flagship energy drink brand Dabur Glucose.

Says Dabur India executive VP-Marketing Healthcare KK Rajesh, “In today’s highly competitive and demanding market, every individual has to be super-charged and fit throughout the day. And Zaheer Khan, the bowling spearhead for Indian team, is the best example. We are confident that Dabur Glucose and Zaheer will take this energy partnership to newer heights, and Zaheer will be the role model for all the energetic kids who have the ‘never-say-die’ attitude to succeed.”

Additionally, the company will launch a campaign ‘Sar se panv tak zabardast energy’ featuring Zaheer Khan which is scheduled to go on air early next week.

The campaign shows that after drinking Dabur Glucose, an individual who is both physically and mentally exhausted gets recharged from head to toe.