Indiantelevision.com Team

(21 April 2009 10:20 pm)

NEW DELHI: Myntra Designs, the on-demand consumer products personalisation company, has partnered with Reebok to launch personalised jerseys of four IPL teams - Chennai Super Kings, Kolkata Knight Riders, Kings XI Punjab and Bangalore Royal Challengers.

Says Mytnra Designs CEO Mukesh Bansal, “Cricket fans and enthusiasts now have the opportunity to see themselves in the jerseys of their favourite IPL teams by just adding their names and jersey numbers to the jerseys of their team.”

The jerseys are available in two categories - men and boys. In order to get personalised jerseys, consumers will have to choose a jersey of any of the four IPL teams and then submit their names and numbers online to get their personalised jerseys.

Post this, Myntra will process the orders and deliver the personalised jerseys to the respective consumers.

“This association with Myntra enables consumers to personalise jerseys of their favourite IPL teams and is another step towards allowing our consumers to express themselves and celebrate their individuality,” adds Reebok India executive director Sajid Shamim.

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