Indiantelevision.com Team

(21 April 2009 9:45 pm)

NEW DELHI: UK-based Carlsberg is rolling out a new television campaign for its beer brand San Miguel from 9 May.

The commercial, playing on the theme, ‘Not a quick beer’, will be further supported by outdoor media, regional print, cinema ads and experiential activity at major railway stations throughout the UK.

Carlsberg UK customer marketing director David Scott says, “San Miguel is an exciting addition to our portfolio of beers. Our ATL campaign encourages consumers to make the most of their time with a San Miguel and the new labelling and POS really reinforces this.”

The company, meanwhile, will also launch a new packaging for the brand.

Carlsberg took over the distribution of San Miguel for UK in November last year.