NEC to sponsor CNN's 'Impact Your World'

MUMBAI: CNN International has announced that IT and network technology company NEC will sponsor its viewer response initiative, 'Impact Your World.' The sponsorship takes effect from September 2008 and encompasses new weekly on-air segments and vignettes across CNN International's global network, reaching more than 230 million households and hotel rooms, in addition to the initiative's web site at 

Impact Your World is CNN's audience empowerment initiative, which allows CNN viewers and users to take action on and respond to the news they consume. With Impact Your World, news is no longer passive; 'Impact' buttons on selected stories link people directly to resource pages showing how they can help charitable organizations in categories including Refugees & Homelessness, Poverty, Health and Natural Disasters.

In addition, new weekly on-air vignettes highlight stories that empower CNN's global audience to effect real change. Natural disasters including Cyclone Nargis which hammered Myanmar and the devastating Sichuan earthquake have brought about immediate responses and donations. 'Impact Your World' also allows viewers to support individual causes.

CNN Asia Pacific VP ad sales William Hsu says, "We're delighted to partner with NEC in this bespoke, cross-platform sponsorship that allows our viewers to enact positive change in the world. We look forward to delivering a powerful brand solution for them across this most worthwhile of initiatives."

NEC GM advertising division Mikio Yamada says, "Throughout its history, NEC has continuously sought ways to contribute to society through technological innovation and advanced solutions. NEC is proud to sponsor CNN's Impact Your World, which is an innovative way to empower individuals and societies around the world by connecting people and organizations".

Latest Reads
Star Sports EVP and marketing head Shubhranshu singh quits

MUMBAI: Star Sports Executive Vice President and Head Marketing Shubhranshu Singh has quit the company after a four-year stint.

Television TV Channels Sports
Discovery bags nine sponsors for Battle Ops

Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

Television TV Channels Specialised and Niche
Splash and assemblage entertainment begin production on norm of the north sequel

Assemblage Entertainment, the feature-film focused CGI animation studio has begun production on the sequel of 2016 theatrical feature film Norm of the North, along with Splash Entertainment, Lionsgate and Dream Factory In many first-of-its times, it is unprecedented that an independent animated...

Television Production House Film Production
Vijendra Singh, Indian Boxing Champion associates with Pokerbaazi, one of India’s pioneer online poker platforms has signed Vijender Singh as its new brand ambassador. Prior to roping in Indian professional boxer, Indian film star, actor, and model, Sunny Leone was the face of the brand. By roping in boxing champion Vijeder Singh as its brand...

Television TV Channels Sports
COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

Make Saturday nights your date night with some of your favorite Bollywood best-friends, as COLORS INFINITY brings to you the latest season of the popular homegrown chat show Jeep presents BFFs with Vogue powered by Motorola and beauty partner, starting Saturday January 20, 2018 at 8pm on...

Television TV Channels English Entertainment
Experience first-hand India's historic Military Operation in a gripping new documentary

On 18 September 2016, four Jaish-e-Mohammad terrorists attacked an Indian Army Garrison in the town of Uri, Jammu and Kashmir. 19 Indian soldiers were martyred in the Fidayeen attack. Eleven days later

Television Production House Fiction
578 players to go under the hammer for IPL auction

The much-anticipated VIVO IPL 2018 player auction list is out with 578 players up for grabs. This big pool of cricketers, which comprises 360 Indians, will go under the hammer in Bengaluru on 27 and 28 January, 2018.

Television TV Channels Sports
BARC panel tampering: first arrests made

The Cyber Crime Police in Bengaluru, acting on a complaint filed by the Broadcast Research Council of India (BARC), has arrested five people allegedly for trying to tamper with the television viewership data generated and reported by BARC every week.

Television TV Channels Viewership
Cautious investments serve MTV Beats well

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories