announcement coincides with WWE World Heavyweight Champion
Batista touring India. WWE International consumer products
director Ross Walker notes that if the licensing deals are
done properly, India could become a top three market in this
category for WWE.
has the second largest viewership for our content. It is second
only to cricket. When the 'Great Khalli' came down earlier
this year, it gave us an idea of how loyal and passionate
Indian WWE fans are. Of course, in the licensing business,
piracy is a challenge," Walker says.
To counter this, the company has adopted a three-tier strategy,
'premium,' mid-tier' and 'mass,' to cater to consumers across
online, India accounts for four per cent of traffic to wwe.com.
"We therefore have plans to launch an India centric site
within the next six months. This would also be available in
Hindi," says Walker.