Indiantelevision.com Team

(5 September 2008 9:30 pm)

MUMBAI: Toyota Kirloskar Motor (TKM) today launched its 10th generation car, Corolla Altis, for the premium mid-size segment.

With Corolla Altis, Toyota aims to attract “young executives” to create a new market in the C segment. Meanwhile, Toyota has changed its corporate slogan to "Quality Revolution".

Toyota Motor Corporation (TMC) managing officer Soichiro Okudaira says, “This model has been developed based upon a global point of view to maximise customer satisfaction. Displaying technology and concepts that are always ahead of time, our mission has been to create a new generation car. The challenge was to surpass the Toyota quality and realise a "Quality Revolution". To achieve that, we repeated the evaluation test called "5m impression" to pursue quality appealing to the five senses. The 5m impression, in particular, includes an item that appeals to customers before they get into the car, like styling.”

Adds Toyota Kirloskar Motor (TKM) vice chairman Vikram Kirloskar, “Our target this year is to sell 63,000 vehicles and by fiscal 2015 we are aiming for a market share of about 10 per cent. We are also planning to introduce several new models in the near future to meet this goal. Regarding the small car that everyone has been waiting for, we aim to start production and sales around the end of 2010 or early 2011.”