(25 October 2008 10:00 pm)

MUMBAI: Sony Ericsson has launched a new television comercial (TVC) in the UK to promote its C905 Cyber-shot camera phone.

Sony Ericsson has roped in professional photographer Matt Stuart to take photos, using the 8.1 megapixel C905 Cyber-shot camera phone, to use in the launch of its new commercial.

A number of photos taken by Matt Stuart using the C905 Cyber-shot camera phone are placed in unusual locations acros the UK, to show how anyone can experiment and be more spontaneous when taking and exhibiting their photos with this high quality camera phone.

The TVC follows a group of friends who snap and showcase giant high-quality photos for all to see using their 8.1 megapixel camera phone.

Sony Ericsson imaging marketing head Sven Totté says, “The C905 Cyber-shot is a powerful 8.1 megapixel camera phone. We really wanted to show consumers what is possible with the camera phone and showcase the outstanding picture quality it can deliver. Therefore the images in the commercial were actually taken with a C905 Cyber-shot camera phone.”