Indiantelevision.com Team

(10 October 2008 6:30 pm)

NEW DELHI: PepsiCo India has re-launched its popular juice brand Tropicana. The newly launched product is called Tropicana 100 per cent and is now further supported with a new packaging.

Says PepsiCO India executive director - marketing Punita Lal, “Our endeavour is to offer consumers a wide portfolio of enjoyable and nutritive offerings. 100 per cent fruit juice provides great nutrition including a whole range of vitamins, minerals and antioxidants. Tropicana 100 per cent juice is the healthiest, tastiest and most convenient way to give your body 100 per cent juice nutrition everyday” she said.

PepsiCo has also started a consumer education programme on the benefits of 100 per cent juice.

Currently Tropicana 100 per cent is available in orange, apple and grape flavours.