Indiantelevision.com Team

(8 October 2008 6:00 pm)

MUMBAI: Neo Cricket has joined hands with Integrated Advertising Services for selling airtime in the Middle East.

The channel is targeting a revenue of $1.5 million in airtime sales for the upcoming season. The Test series against Australia kicks off on 9 October.

Integrated Advertising Services MD Ali Asgar Mir says, “The India versus Australia matches are considered to be the most anticipated series of the year as world champions Australia will be pitted against T20 champions India. This unprecedented interest is sure to attract advertisers to Neo Cricket."

Neo Sports Broadcast senior VP, international distribution Vikram Das says, “The sport of cricket is extremely popular with the expatriate Asian population in the Middle East. This added with the excitement surrounding the India vs Australia matches and Neo Cricket’s 24 hour coverage will make the channel an ideal advertising platform for brands.”