Indiantelevision.com Team

(8 October 2008 6:30 pm)

MUMBAI: The Indian Institute of Management Ahmedabad and Starcom MediaVest Group have partnered to launch a case study competition open to all business school students in India.

This contest is being conducted under the umbrella of Insight, the oldest fair at IIM- Ahmedabad and one of the oldest market research events in the country.

The case competition, which is available on the IIMA website, offers an opportunity to students of business and management to earn fame, respect and recognition by proving an innovative solution to a real-world marketing challenge. The contest began on 30 September and the deadline for submission of entries is 12 October.

Starcom MediaVest Group CEO, South East and Asia Ravi Kiran said, "As part of a new long term academic outreach program, we have been trying to build a relationship with IIMA since late last year. The programme includes sponsorship of and support to key events led by the Institute and the students, internship programs in our network and an involvement in the marketing curricula offered by the Institute. Our involvement with Insight and the inter b-school case competition is a part of that commitment to IIMA."

As part of its Academic Outreach Programme, Starcom MediaVest Group supported IIMA's biggest annual event, Confluence last year. Three IIMA students also interned with Starcom earlier this year and conducted an Asia wide project focused on understanding future needs of marketers and how well agencies are geared to address them.

IIMA event secretary of Insight 2008 Prateek Agarwal says, "Last year Insight attracted 6000+ footfalls on the day of the fair. This year Insight is going to be even bigger and even wider in scope. We have extended the event to all major B-schools in India and have received an overwhelming response till now.

" We have announced a challenging marketing case contest in partnership with Starcom Mediavest Group that has a first prize of whooping 50 thousand rupees. The competition is open to all the B-schools in India and the competition is going to be tough. The partnership with Starcom MediaVest Group has been very fruitful in terms of organizing a mentally stimulating marketing problem for the management students across the country."