| NEW
DELHI: Going with the spirit of the festive season Coca- Cola India has launched
a new campaign ‘Freshness of emotions’, for its lime based beverage
Limca. The
new campaign is slated to go on air early next week. Says
Coca-Cola India general manager- marketing Flavors Srinivas Murthy, “The
latest Limca communication initiative takes the earlier idea of “water-like
freshness” to an emotional platform relevant for young adults. The latest
communication ‘Freshness of emotions’ is the result of the key consumer
insight which is the desire to rejuvenate one’s emotions which are constantly
being ignored in the regular pursuit of success. And Limca as a brand stands for
refreshment and rejuvenation both physically and emotionally, also given its heritage
of ‘Lime n’ Lemony’ freshness.” | 
