(7 October 2008 6:00 pm)

MUMBAI: Online video media advertisng is on an upward rise across the globe including India.

Zoom business head MK Anand said, “Potential online video advertising market in India is estimated at Rs 600 million. Video streams originating from India is doubling year-on-year.”

Viewers are increasingly shifting from TV to internet for their favourite shows and videos. This change has happened in the last three years, especially after the advent of web 2.0. The web is no more driven by text but has become interactive.

Citing a Com Score data (March-July 2008) Zoom digital head Sameer Pitalwalla said, “Per month, an average of 5.03 billion online videos are viewed in UK, US, Germany and France. This clearly states the significance of consumption of online videos globally as well.”

Zoom's total online viewership grew 80 per cent across the world over the last quarter. In India, the traffic grew from 20 per cent in July 2007 to 45 per cent in a year's time.

However what is a matter of concern is that of the total advertising pie, only 10 per cent comes from internet. This is necessarily due to less awareness of the reach of internet among the players, Roy added.