Indiantelevision.com Team

(24 November 2008 11:50 pm)

MUMBAI: Indian Premier League (IPL) franchisee Chennai Super Kings on Monday launched their fan club "Kings Club" in Chennai. The move is seen as a brand-building exercise to attract committed loyalty from the team's supporters.

The club will offer incentives to its members by way of subsidised tickets for IPL home matches, merchandise endorsed by the players, and other schemes such as personalised interaction, including exclusive photo sessions, with the players.

India Cements (owner of the franchise) executive president TS Raghupathy said in a press meet in Chennai that the inaugural IPL was a tremendous success and the fact that Super Kings reached the final added to the popularity of the team. He added that by launching the Kings Club, they would like to offer the fans an opportunity to be a part of an exclusive community.

The Chennai Super Kings franchisee had earlier tied up with Peter England for launching a Chennai Superkings formal wear collection and with cup manufacturer Hot Muggs to launch CSK cups, beer mugs, batches and the like.