|
In
his address Avoiding the Demise of Advertising,
Rogers will examine the serious commercial
avoidance issue that will create an overwhelming
challenge to the economics of the television
industry.
Rogers
says, “Analysts predict that there will soon be 50+ million DVRs, and with
that the homes most desirable to advertisers will be fast-forwarding through ads.
“There needs to be greater urgency and television must learn from the lessons
of the newspaper and music industries, which didn’t act quickly enough to
prevent their business models from being severely damaged. The TV advertising
crisis is real, the stakes are high, and the time to address the issue is now.” | 
