(19 November 2008 6:00 pm)

MUMBAI: Tivo, which creates television services for digital video recorders (DVRs) in the US, and Domino’s Pizza have teamed up to give broadband connected TiVo subscribers the ability to order pizza for delivery or pick-up, and track delivery timing, right from their TV sets using the Tivo service.

Domino’s Pizza VP precision and print marketing Rob Weisberg says, “Our commitment to customer satisfaction is what has helped us become the leader in the global pizza delivery market. We are confident that teaming with TiVo on this novel, easy, and convenient way to order pizza right from the TV will be very well received by our customers. This is the first step in the future of customer interactions with the brands they seek to engage with and buy from."

This is the first time in history that the ‘on-demand’ generation will be able to fully experience couch commerce by ordering pizza directly through their television set. "You’ll see a television ad for Domino’s and you’ll click ‘I want it’ through your remote. In about 30 minutes, your pizza will show up at your door,” says Weisberg.

Tivo senior VP ad sales Karen Bressner said, “Joining forces with Domino’s Pizza creates an effective marketing and commerce tool for Domino’s while enhancing and further distinguishing TiVo as the ultimate way to watch TV with a closed-loop advertising experience."

TiVo subscribers can seamlessly access their Domino’s Pizza order from various advertising entry points on the TiVo user interface including Gold Star Sponsorship, Program Placement, Interactive Tags in live TV spots, and through Music, Photos, Products, and More by clicking on “Order Your Dominos Pizza Now.”

TiVo subscribers can set-up a user name and password on Dominos.com so that each time they use their TiVo remote to place an order, they can log-in with a simple account number. Alternatively, TiVo subscribers can enter their delivery address, build their pizza order right from the television set by selecting type of crust, toppings, and sauces, and get the pizza delivered by their local Domino’s Pizza.

Bressner adds, “Our commitment to revolutionising interactive advertising and commerce on the television is a direct result of the innovative solutions and features we provide. Tivo’s growing list of interactive features also includes the ability to find and purchase products on Amazon.com related to a customer’s favorite TV show or the convenience of being able to search for a movie that’s playing nearby and purchase tickets through Fandango – all by using the TiVo remote.”