Indiantelevision.com Team

(21 May 2008 6:30 pm)

MUMBAI: DDB Mudra, a Mudra Group agency, has bagged both the media and creative duties of IL&FS Investsmart worth Rs 200 million.

The agency won a two-stage multi agency pitch after beating stiff competition from Leo Burnett, Ambience, Rediff and Lowe in the final round.

IL&FS Investsmart offers investment management and advisory services, along with equity and debt broking, and commodity broking services.

DDB Mudra president Mani said, "In the past couple of years, the action in the broking industry has increased manifold. We are looking to create strong brand differentiation for IL&FS Investsmart in a category that is seemingly getting commoditised."