MUMBAI: INX News has rolled out a 360-degree marketing campaign for its news channel NewsX. In conjunction with Meridian Communications, the news channel has developed a theme campaign to promote the newly launched channel.

The core target audience of NewsX is “people at the top of the pyramid” – CEO’s, entrepreneurs, business leaders and professionals.

The campaign will roll out in print ads, out-of-home (OOH) and cross channel promotion. The OOH will be placed in cities that include Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Cochin. The cross channel promotion will be on Discovery, Discovery Travel & Living, The History Channel, National Geographic, Star Movies and HBO. It will also be cross-promoted within the INX Network through 9X and 9XM.

INX Network group director, brand and communications Anthony Pettifer said, “The campaign brief was to dramatise key attributes of the brand in a striking and intelligent way. Also in keeping with the clean and uncluttered look of the channel, it was important to create advertising that had the same quality. This campaign is designed to strongly differentiate the NewsX Channel from other news channels.”