Indiantelevision.com Team

(16 May 2008 2:30 pm)

MUMBAI: After aggressively promoting the big ticket game show 10 Ka Dum to be hosted by Salman Khan, Sony Entertainment Television (Set) is going the musical route to push it further.

The channel has launched a music video with Salman Khan shaking his legs to a specially composed hip hop number.

Rajeev Surti is the choreographer of the music video and the music has been composed by Sajid Wajid. The lyrics is written by Jalees Sherwani and Wajid has lent his voice to the song.

Music director Sajid said, "The theme of the game show is very good - about giving away lots of money to people. So we planned to do something that suited the game show and its host rather than concentrate on the ambience and technical aspects."

The promotional activity of the show is being given a complete 360 degree approach. Billboards of Salman Khan in different looks asking questions in percentages are placed on buses, bus shelters and hoardings. The second phase of the promotions will kick off between 20 - 25 May.

The six city audition for the show has already kicked off.

The promotional activity for the show has been designed to create awareness among people about this concept of playing in percentages.

Produced by Synergy Adlabs, 10 Ka Dum is an Indian version of Power of 10 and will be doling out Rs 100 million as prize money. It is expected to go on air post Indian Premier League (IPL).