Indiantelevision.com Team

(12 May 2008 7:00 pm)

NEW DELHI: Star India in association with Prakash Books India have launched a set of comic books based on some of the most popular shows and characters on the network.

The serials that have been converted into comics include series such as Dharti Ka Veer Yodha - Prithviraj Chauhan; comedy sitcoms Sarabhai v/s Sarabhai and Naya Office Office; sci-fi series Antariksh and fairy-tale show Son Pari.

Speaking at the launch Star licensing and merchandising senior VP Nanette D'sa said, "Storytelling is the biggest asset of Star, which has always been at the forefront of innovation in entertainment. Extending the vast library of our stories to a line of publishing products is a great way for us to allow our viewers to relive the stories that they have cherished on television for a long time."

"This further fulfils our commitment to enrich the lives of our viewers by offering them an engaging experience beyond television," D'sa added

The launch of the comics is the first in the series of books that will be launched by Prakash Books under a license from Star India. A set of cookery books is also in the process of being launched, while work is on to release novels based on popular serials.

"Star is undoubtedly the leader in the entertainment industry with the most popular shows and the biggest library of content. Millions of viewers spend a lot of their time everyday with characters that have almost become a part of their family," said Prakash Books MD Gaurav Sabharwal.

"We strongly believe that people would love to read stories of their favourite shows and characters. Comics provide for light and easy reading and shows that we have launched fit this profile of readers very well," he added.

The comic books will be available in Reliance TimeOut stores. The store houses books, music, stationery, toys and gifts.

"We at Reliance TimeOut always aim to bring new dimensions to reading. To have the most popular TV Serials as Comics will really encourage reading amongst children and adults alike. These comics will have a very wide appeal and we are truly excited about the entire range and congratulate Star TV and Prakash Books on this unique and creative concept," said Reliance TimeOut head Deepinder Kapany.