Indiantelevision.com Team

(12 May 2008 6:00 pm)

MUMBAI: Reebok India, the official merchandise partner for the Kolkata Knight Riders IPL team, invited Shah Rukh Khan to open its first Knight Riders store on Sarat Bose Road in Kolkata.

Up for grabs at the store is the specially designed Knight Riders footwear and apparel fan gear. The line is complete with accessories like caps, head bands, wristbands, bag packs etc. The merchandise is also available at Reebok stores across the country at a price band of Rs 149 to Rs 1899.

Reebok India MD Subhinder Singh said, “It’s pure passion and zeal which drives Reebok as a brand and we see a parallel in Shahrukh’s Knight Riders with their courage, captivating spirit and endearing attitude coming in to play.

"As a sports brand we believe in fulfilling potential and we strive hard to provide the best to our athletes and our consumers. With this store which embodies the spirit of Knight Riders we invite everyone to be a part of this astonishing fervor and be the 12th man.”

SRK said, “In Reebok I see a perfect fit. They embody the spirit of fulfilling potential, they have the passion to nurture talent and the aggression to take sports to the next level.

" I am excited that Reebok has created a benchmark by opening an exclusive Reebok Kolkata Knight Riders store for the fans. Launching a Knight Riders special fan gear is an initiative to inspire the fans to wear their emotions on their sleeves thereby taking the “Real Knight” into their homes.”