Ten Sports partners with Laqshya Media to promote Khali's homecoming

Indiantelevision.com Team

(12 May 2008 2:00 pm)

MUMBAI: Ten Sports has tied up with Laqshya Media, an out of home media company, to promote the "Great Khali's visit to his home country".

Khali, aka Dalip Singh Rana, is an Indian by birth, and a former officer in the Punjab state police. He stands 7 ft 3 inches tall and weighs 420 lb.

Laqshya Media will promote the homecoming of the winner of the world championship and heavyweight title in WWE in Mumbai and Delhi.

"It is this brand synergy", said Laqshya Outdoors CEO Soumitra Bhattacharyya, "that we are pleased and proud to partner with in organising and extending a very warm homecoming to this World Champion WWE wrestler".

Also, Laqshya Media will provide hoardings in Mumbai and Delhi with an aim to capture maximum attention of the people in both the cities.