(12 January 2007 2:00 pm)

MUMBAI: As a marketing initiative to create awareness about his F1 team, UB Group chairman Dr Vijay Mallya's Force India team has unveiled its online social networking community platform Club Force.

To be a part of it, fans can visit www.forceindiaf1.com. Club Force allows for fan interaction. The company says that already over 1,900 photos and 300 blog posts have been posted.

Over 200 people join Club Force everyday, claims the company. Besides offering information on the Force India team and its various initiatives, the site also offers a quick refernce to Formula One with information on the history of the sport, rules and other aspects of the game.

The site offers a window to Formula One-related news through its syndicated news and blogs section. The site also has a mashup of Google Maps that provide fans a view of all the circuits. As the season unravels, the site will have up-to-date rankings and countdowns to upcoming races.

There are plans going forward to offer merchandising to members. Events and promotional activities are also on the anvil.

Also Read

Force 1 all set to roar; driver line up unveiled