Indiantelevision.com Team

(6 February 2008 2:00 pm)

MUMBAI: US media research company Nielsen has announced that Cheryl Idell, most recently Fox EVP of media and marketing planning, is joining the company to lead the growth and drive the value of Nielsen's media analytics products.

As EVP of media product leadership, Idell will lead the development of new product offerings and analytical techniques that will offer expanded analytic capabilities to Nielsen's media clients. As part of the development efforts for Nielsen Media Analytics, Cheryl will collaborate with the company's product leaders responsible for analytic product offerings across Nielsen, including NielsenConnect, Nielsen Entertainment, Nielsen DigitalPlus and the Consumer Media Analytics team. She will report to Nielsen president (media product leadership) Jim O'Hara.

O'Hara says, "Cheryl brings more than two decades of experience in media, advertising and research, and a unique perspective of the media client point of view that will enhance our ability to provide the best analytical products and solutions to our clients. She has a keen understanding of the media industry and her talents will serve clients well."

About her new role, Idell says, "I am so thrilled to become part of the Nielsen team. Nielsen is a great company with such a strong brand and history, and I am looking forward to being part of the future of this ever-evolving organisation.

"There has never been a time in our industry when information and analytics were more critical to so many aspects of our business, and I am excited to get back to my research roots and work with Nielsen's product leaders to develop new analytical tools and techniques for the company's extensive client base."