MUMBAI:
HDFC Standard Life is set to launch its new life insurance
campaign, ‘Papa kabhi bhi Gum Nahin Honge’, on 5
December.
The
campaign is targeted towards working males aged 30-45 years
of SEC A and B.
The television
commercial, created for the campaign, has been directed by Sujit Sarkar, while
the production house associated with the TVC is Sunrise Films.
The
company will take a 360 degree approach to launch the campaign.
Apart from television, it will be launched across various
other media platforms that include print, radio, out-of-home,
internet, mobile, and on-ground initiatives.
Advertising
agency Leo Burnett is handling the creative account of HDFC Standard Life.
