(8 December 2008 3:00 pm)

MUMBAI: Reliance ADAG's online gaming portal Zapak.com has partnered with Pringoo.com, which is an online marketplace that offers e-commerce services for merchandise.

Zapak.com plans to launch a host of merchandise this year built around its games on offer. The company plans to introduce products such as T-shirts, mugs and soft toys that would complement the games it has on offer right now.

In the online portal, users can buy gaming merchandise products. The user can also personalise or customise the design of the product.

Zapak.com COO Rohit Sharma said, "The users can now show the gamer in him/her self by flaunting games on their t-shirts, mugs. This, we believe, will take the ecosystem of gaming a step further."

Pringoo co-founder Jai Kumar said, "Personalised merchandising business is growing as customers are becoming choosier and want to be seen unique. Pringoo's creative design platform will let such customers to either design their personalised item or select from over 20,000 of unique designs created by designers spread all over the world."

"This partnership is very important as Zapak is looking at merchandising revenues in order to push growth and is expecting 25 per cent of its turnover to come from this new segment. Pringoo will use its expertise in this segment with a dedicated community of creative designers to actively contribute in their strategy," Kumar added.