Indiantelevision.com's MAM Stories Archives - 2008
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MAM Stories in the month of Aug
 
* Himani Fast Relief eyes being Rs 500 mn brand
* i-mint partners with hospitality and restaurant chain Nandhini Deluxe
* Commercial spending in India up 23% to $2.3 trillion: Visa
* Nick expands cruise partnership with Royal Caribbean International
( 30 Aug 2008 )
* Vijender Kumar is Bajaj Allianz brand ambassador
* Vanilla Star ropes in Nastia Liukin as brand ambassador
* Advergames builds brand awareness
( 29 Aug 2008 )
* Zee Cinema to launch contest to promote 'Dhamaal'
* BARC appoints Chintamani Rao as chairman
* Mudra launches brand strategy and design consultancy service
( 28 Aug 2008 )
* Bharti AXA launches ad campaign ‘Kyon Nahi!’
* Happy makes additions to its creative team
* Corporation Bank, IDenizen launch Visa SmartCampus card to woo students
( 27 Aug 2008 )
* Max New York Life Insurance earmarks Rs one billion media spend on brand repositioning
* HomeShop18 offers home shopping for Kotak Mahindra Bank’s cardholder
* NCPA in cultural brand building partnership with Publicis India
* Godrej Secure TVC to kick off by January
( 26 Aug 2008 )
* Starcom appoints Swinand as global president
* Percept/H wins creative duties for Integrated Group
* Abhishek Bachchan debuts on Wyclef Jean’s new single for Motorola
* Tata Sky to unveil its first commercial with Aamir on 25 August
( 25 Aug 2008 )
* Asia Pacific awaits Olympic Games closing ceremony
* Axe deo ad to go off air by 25 Aug
* Springfield Originals launches ‘Indian Sunset’ track; announces DJ Hunt
( 23 Aug 2008 )
* Ad of 'Axe Dark Temptation Deodorant' is indecent, vulgar and repulsive, says MIB
* Young to succeed Lazarus as CEO of Ogilvy Group; Lazarus to stay chairman
* Microsoft ropes in Seinfeld in a $300 mn marketing campaign
( 22 Aug 2008 )
* Golden Gate unveils ‘Commune’ logo; to invest Rs 40-50 mn in brand promotion
* Nike's new spots celebrate track star Sanya Richards & US softball team
* Aaren Initiative elevates Vivek Lakhwara to CEO
* Zee Cinema to celebrate Janmashtami with Darsheel
( 21 Aug 2008 )
* Govt launches multimedia campaign for women and child issues
* Mahesh Chauhan is Rediffusion Group CEO
* Discount is not only way to tap rural consumers: CII Summit
( 20 Aug 2008 )
* Trai favours self-regulatory body for TRP ratings
* Hero Honda to launch 11 models in two-wheeler segment
* Percept/H appoints Anand Halady and Umesh Bhagat as creative directors
* Bates 141 appoints Jayanto Banerjee as EVP
* HUL to promote homecare products online
* Sachet pricing will drive rural markets: CII Summit
( 19 Aug 2008 )
* Johnson's names Debbie Phelps as official 'Mom of the Olympic Games'
* MTV releases guide DVD for TV series Roadies
( 18 Aug 2008 )
* Pepsi launches new TVC to celebrate ‘Youngistaan’
* Ashwini Tyagi is INCL Group’s SVP and creative director
* Deepika Padukone is BSNL brand ambassador
( 16 Aug 2008 )
* MAME bags media representation rights for ICC Champions Trophy
* Bindass partners college festivals to reach out to youngsters
* China, Visa get a multi-million dollar boost from Olympics opening day
* Acer introduces 'Sone Ki Barsaat' offer
( 14 Aug 2008 )
* Ultra Motor calls for media pitch
* Ad world lukewarm to Olympics despite Bindra's Gold
* Coca-Cola's Environmental Champions film doc premieres in Beijing
* Hakuhodo Percept bags Hindware creative account
* Charles is Grey Group creative director for Chennai
* GE in brand building initiatives at Beijing Olympics
* Broadcast TV will surpass newspapers as the largest ad medium in the US
( 13 Aug 2008 )
* Aamir Khan to endorse Brand India
* BBC launches “condom” ad campaign to spread awareness
* Multimap unveils digital ad campaign
* Puma introduces Runway collection for the Olympics
( 12 Aug 2008 )
* M&C Saatchi India to handle brand communications for Franklin Templeton
* Dilip Marathe joins Percept/H as creative head
* RPG Cellucom appoints O&M as creative agency
* Makaan.com launches new viral campaign
* Future TV introduces new programming to celebrate Olympics
( 11 Aug 2008 )
* Anand Yalvigi is Havas Sports GM India
* Kingfisher launches ‘Make Your Own Ad’ contest
* Star ropes in Hiromu Iwamoto as VP ad sales for Japan
* Colors launches SMS contest for Khatron Ke Khiladi
( 9 Aug 2008 )
* DD ropes in Samsung as main sponsor
* RPG Cellucom appoints O&M as creative agency
* Airtel Independence Rock concludes on 31 August
* Religare to reveal K.I.L.B. campaign mystery with Irfan Khan
* Rajshri Media ropes in Gokul as VP ad sales online
( 8 Aug 2008 )
* Arvind Brands to invest Rs 4 billion to grow Megamart; adopts Oracle Retail software
* Big FM elevates Pankaj Chandra as VP National Sales
* Tokyo 2016 launches 'Uniting Our Worlds' campaign
* Hellen Kellie is BBC Worldwide's first marketing director
* Short format shows to create more opportunity for advertisers: Lynn de Souza
* Madison Media wins 3.25 billion worth of new biz
( 7 Aug 2008 )
* Percept Profile bags seven accounts in Q1
* Sujit Sanyal is Rediffusion DYR, Mumbai biz head
* DDB Mudra appoints Seema Trivedi as EVP, Mumbai
* Bates 141 launches ‘A-Z Dictionary of Change’ for marketers
* Asia Pacific audiences await Olympic Games opening ceremony: Study
( 6 Aug 2008 )
* Antoinette Zel joins La Comunidad as president
* Percept/H bags SBI Mutual Fund creative account
* Starcom MediaVest introduces IntenTrack to study consumer behaviour
* IOC launches 'Play Safe' campaign to fight Aids
* Fox TV’s Ben Cohen joins Zedo as sales director
( 5 Aug 2008 )
* Nature’s Essence launches colour cosmetic range; Cory Walia to endorse brand
* Radhakrishnan takes over as TME president from Anupriya Acharya
* MPG India partners Skyline Outdoor Media to launch Active
* OOH Media partners UNICEF for the ‘Uniting for Children’ campaign
* Emami launches new TVC for its Himani Fast Relief brand
( 4 Aug 2008 )
* Cadbury launches new bubblegum variant; ropes in Contract for promotion
* Helen Kelie elevated to marketing head of BBC Vision
( 2 Aug 2008 )
* ZenithOptimedia elevates Chandra to MD for West & South
* P&G ropes in Saif Ali Khan as brand ambassador for Head & Shoulders
* Lenovo runs final Olympic auction round in India
( 1 Aug 2008 )
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Click below for the past year's Archives
* ARCHIVES FOR THE YEAR 2007
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* ARCHIVES FOR THE YEAR 2004
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* ARCHIVES FOR THE YEAR 2002

  
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