TBWA India bags accounts of Titan Gold Plus and Procall

Indiantelevision.com Team

(29 April 2008 4:00 pm)

MUMBAI: TBWA India has bagged the accounts of Titan's Gold Plus brand from the house of Tata and Procall from Essel Group.

Titan's Gold Plus from Tata is a retail chain of Jewelry stores present across India with a strong presence in South and especially in Tamil Nadu.

According to Gold Plus VP L R Natarajan, "TBWA India showcased disruption in an efficient manner and then were able to deliver those ideas to us comprehensively, even to the minutest detail of how a corner of store in remote Vellore can be utilised keeping local and brand sensitivities in mind. They were also able to prove their speed to market and reach equally across all geographies."

Also, TBWA India won the Procall account a month back, a brand of digital PTT service from Essel Group against McCann, Lowe, Publicis and Percept AMO.

Procall business head and officiating CMO Alok Kiran Divatia said, "Not only that TBWA's disruption philosophy and practice of it through the disruption day were eye-openers, we were also deeply impressed by the passion their team brought to the table."

According to Vishal Ahluwalia, Senior VP South, TBWA\India "Gold Plus and Procall are two great examples of Disruption-led wins where we have conducted full disruption days, leading to a strongly differentiated and sharpened brand vision and delivery of a powerful disruptive idea for each of those brands through Media Arts and Connections. Our core strength lies in disrupting the market and conventions through the power of the Disruption tool and then presenting integrated solutions through the TBWA\Tequila combine".

TBWA India is a full service agency and its clients include companies like Bajaj Allianz, Adidas, Apple Computer, Finolex, Pedigree, Afghan Wireless, Michelin, National Platinum Guild, Henkel, Malayala Manorama and Nivea.