Network18 to spin off Cell18 as a separate company

MUMBAI: Cell18, Network18 group's creative division, is planning to establish itself as a separate company, providing services to clients only outside the network group.


The Cell, Network18's specialist promo and packaging unit, will continue making ad films and promos apart from packaging design for outfits within the Network18 group.


"Cell18 was already working for clients outside the company. However, now with our capabilities growing day by day, we want to establish Cell18 as a separate revenue generating body for ourselves. Hence Cell18 is migrating to become a company," said an official source.


The company will be establishing itself as a creative production house, also specialising in brand design and documentary making.


"For the past few months we have been producing work for the clients of many top line agencies like Lowe, JWT and Mudra.To understand the revenue generating capacity of the creative division, Cell18 underwent an experimental phase during January, February and March during which it clocked Rs 25 million, making a profit of Rs 14 million. Now that we have expanded across the industry, we want to create Cell18 as a creative production company also specialising in brand design and documentary making," added the source.


Cell 18 hopes to excel in competitive pricing. Hence it has installed in-house equipments. It has brought in 12 FCPs, 40 graphic work stations and two online machines-two smokes and one flint. Thus, starting from the pre-production process till the post-production stage, nothing will have to be outsourced, thereby lowering the entire cost of production.


Cell 18 is also venturing into making mobisodes, audio visuals for mobile phones. It will be launching its first mobisode sometime next month.

"Web and mobiles are the new interactive media that need to be exploited immensely to reach out to today's audience. We have already made 20 webisodes (web films) for Pepsi and our latest is the one on IPL's Kolkata Night Riders. Now we will be venturing into making mobisodes and the first one will be launching next month," stated Network18 Group Network creative director Zubin Driver.


Cell 18 has recently finished making a documentary on Gulbarg Museum in Gujrat for social activist Teesta Setalvad.

Latest Reads
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People
Sun Life enters Tamil market in BARC week 28

Sun Life, the movie channel by Sun TV Network came as a new entrant this week after Broadcast Audience Research Council (BARC) released its ratings for week 28.

Television TV Channels Regional
Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges.

Television TV Channels Regional
Brahmagantu’s Gundamma to emerge on Zee Kannada’s DKD

Zee Kannada, creating the best entertainment programmes, has become a household name for quality entertainment.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories