MAM

AIFF, Bharti Airtel 'Kick Off' youth football initiative in Goa

MUMBAI: The All India Football Federation (AIFF) and Bharti Airtel have launched Kick Off. This is a talent identification and development programme designed to help find young footballing talent in the Goa region.









The programme has been designed using the expertise of Manchester United Soccer Schools‘ (Muss) football coaching programmes.


An announcement in this regard was made in Goa, where a project will commence this month and mark the beginning of what many hope will be India‘s first step on the journey to world footballing status and participation in the major international football tournaments.


AIFF general secretary Alberto Colaco says, "On behalf of the AIFF, I am delighted to welcome children to take part in our Kick Off initiative. We have a bold vision for the future of football in India and this exciting scheme will only help to accelerate our progress on the world stage.


"We are also delighted to welcome Manchester United Soccer Schools to India - their worldwide reputation for youth development precedes them. We are most appreciative of the support shown by the Goa Government and by Bharti Airtel. Both parties share our vision for the future and our belief in the opportunity to improve the standards of Indian football. We wish the children taking part every success in what should be a memorable experience for them."


Bharti Airtel CEO - mobile services, Maharashtra and Goa Manu Talwar says, "Bharti Airtel is proud to be associated with Kick Off. Football is the most popular sport in the world and this outstanding initiative will go a long way in promoting a rich football and sporting culture in Goa. We believe that the talent exists in Goa and we need to identify and nurture it through such initiatives."


Manchester United Football Club‘s Sir Alex Ferguson said, "At Manchester United we place great emphasis on developing young players and I am proud to continue to play a part in this. It has been part of the tradition of the club since the days of Sir Matt Busby and is something we remain very much focused on today, whether bringing players through the Academy or coaching young players at our Manchester United Soccer Schools.


"We believe that through Manchester United Soccer Schools we can take the heritage of the Club and our football philosophy around the world. It‘s clear to see that with such a huge population in India the potential for football to grow is enormous, and we are delighted to be involved in the further development of the game here. Hopefully we can play a part in the vision of accelerating this development of young players in India, and helping youngsters to achieve their own potential through playing sport."


From 27 October - 2 November 2007, as part of a combined initiative involving AIFF, GFA, Bharti, Department of Sports and the Sports Authority of Goa, Kick Off will provide the opportunity for thousands of aspiring young soccer players within the Goa region of India to undertake a series of skills tests.


A coaching team from Manchester United Soccer Schools will supervise the programme, assisted by Brian McClair, The Head of Manchester United‘s Youth Academy. Brian played 470 times for Manchester United during a distinguished career in which he scored 127 goals for the club.


Susanna De Sousa said, "The Muss pilot project is the best thing that could have ever happened to Goan football. Most importantly to our budding talent and aspiring future football champions. Hats off to Muss UK and thank you for your commendable support and contribution to football and sports at large."


Savio Messias said, "It‘s fantastic to have Muss doing a talent spotting programme in Goa; the kids are very excited and the response has been overwhelming. Over 5,500 children have sent in applications to enter the testing programme, from every nook and corner of Goa from Bicholim to Canacona."


International sports marketing agency and event management company IMG will oversee the project. Based at the Nehru Stadium in Goa, the first four days of the program will see individual players and school groups aged between 10 & 16 years taking part in dribbling and ball control exercises under test conditions.


The tests have been specifically designed in conjunction with the Manchester United Youth Academy whose alumni include David Beckham, Ryan Giggs, Paul Scholes and the Neville brothers, and are set up to accurately assess the ability of any individual player. MUSS coaches from the UK, working alongside coaches from the GFA, will conduct the tests using MUSS‘ specialist coaching equipment.


From each of the initial four days of the program, a small group of the most talented players will be selected to attend intensive training from 31 October - 2nd November.


These selected players will take part in a series of coaching sessions and small sided games with the objective of identifying talented young players capable of playing high quality, and technically sound football. Players selected for the second phase of the program will receive a full MUSS/Nike training kit plus, for a select few, the opportunity to attend the MUSS residential football school in the UK in 2008.


With the backing and support of many local schools, it is anticipated that up to 6,000 young players will take part in the initial stage of the program. All these youngsters will be given the opportunity to perform in this exciting arena, with a Manchester United ‘souvenir‘ being distributed to everyone taking part as a further memento of their experience.


Muss‘ first ever series of programs in India will be delivered as part of an initiative in place to develop young football players in the country, and will be delivered free of charge to all participants.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/Neeraj_Bahl-Sidharth_Ghosh_0.jpg?itok=fvid3Fd_
Neeraj (Bunty) Bahl appointed ITW Blitz CEO

NEW DELHI: Neeraj Bahl has been appointed as the chief executive officer of ITW Blitz, the talent management arm of ITW Playworx Media and Entertainment, a part of ITW Consulting, an integrated marketing agency.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Hansa%20Research%20Ashok%20Das.jpg?itok=33nD2_TX
HANSA Research ties up with MSW ARS

MUMBAI: Hansa Research and MSW ARS have announced their partnership by launching their communication measurement services in India. “With this tie-up, we bring a significant range of services to the Indian market, thereby helping clients optimise their multimedia communication from the idea stage...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Navratri.jpg?itok=j19eU9aA
Brands bullish this festive season but not for Navratri

MUMBAI: Marketing mavens are aware that a majority of brand spending in India takes place between August and December every year because of a range of festivals that dot this period. It begins with Raksha Bandhan and chugs ahead with Ganesh Chaturthi and gathers steam in September with Navratri,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/denstu.jpg?itok=xFl58pR4
Dentsu appoints Rahul Sengupta as CCO

Dentsu India, the full-service communication agency from Dentsu Aegis Network, has brought in Rahul Sengupta as the chief creative officer (CCO).

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Untitled-1.jpg?itok=-9drpSTH
The Womb will nurture ASUS' India strategy

MUMBAI: The Womb, an advertising and innovations company, has won the strategy and creative mandate for ASUS India, the Taiwanese leader in technology. The agency is tasked with the communications mandate for both smartphones and laptops business in India. The Womb has initiated work for its...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Mallikarjun%20Das.jpg?itok=9kwe0GUf
Publicis' co Starcom wins Lenskart media duties

MUMBAI: Starcom, a Publicis Media company, has won the media duties of the eyewear retailer Lenskart. Lenskart has growing business that reaches out to over 1, 00,000 customers a month via a combination of a strong online business as well as ‘home check-up' service. As per industry estimates, India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/BBH.jpg?itok=0dIZrEuC
BBH bags creative mandate for Smarton

Smartron has appointed BBH (Bartle Bogle Hegarty) as its creative strategy and advertising agency partner after a multi-agency pitch. The agency’s Delhi office will execute the integrated creative strategy for the brand across media.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/iprospect.jpg?itok=vAcx-0hl
Intelligent Content vital for branding: iProspect CEO about new solution

iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/denstu.jpg?itok=B79FV15-
Dentsu Impact elevates Ramaswamy, to make 'Maruti' a vibrant brand

Dentsu Impact recently restructured its creative department and promoted Anupama Ramaswamy as the national creative director. Ramaswamy has been with Dentsu Impact for over a year now, after joining as the executive creative director.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories