Amitesh Rao to
join Rediffusion as business head for Airtel
Indiantelevision.com Team
(12 May 2007 7:10 pm)
MUMBAI:Amitesh
Rao is joining Rediffusion DYR as the national business head
for Airtel. RDYR wants to add focus, provide strategic leadership
and drive national synergies for Airtel.
Rao
will focus will be on ensuring strategic direction and partnering
the client in achieving and exceeding business goals.
He was with JWT Delhi where he used to handle the Pepsi account.
RDYR Executive VP Delhi Ramesh Srivats says, "Amitesh
brings with him a great mix of experience and energy. His
strategic and leadership skills will go a long way in enhancing
our engagement with Airtel."
Adds
RDYR President Mahesh Chauhan, "Airtel is not only a
special account for us but also an immense challenge to further
strengthen this brand. Amitesh joining us will ensure greater
strategic vision and direction for this brand."
