MAA Bozell scores a hatrick with three account wins

MUMBAI: MAA Communications Bozell, Cochin has bagged both the creative and media duties for three accounts. These include Coconut Development Board, a commodity board promoting coconut cultivation, usage and consumption, Anzera Properties, a real estate developers currently launching three brands (apartments, villas, commercial complex) in Cochin and Ortho-Care Products, a part of Parathuvayalil Group which deals in ayurvedic treatment, manufacturing and marketing of Ayurvedic OTC products and orthopaedic appliances.

An official release issued by the agency states that the size of the advertising spends by the Coconut Development Board is estimated to be in the region of Rs.50-60 million while the size for both the other accounts are estimated to be Rs.10 million each.

"It was distinctive strategy and creative solutions proposed to the client that helped us win these accounts" says MAA Communications Bozell director Ravindranath.

The Coconut Development Board called for the pitch in December 2006 with the brief on how to increase the usage and consumption of coconut and coconut value added products. As per the information 14 agencies were vying for the account and finally five agencies were empanelled. The empanelled agencies included Stark Communications, Magnum, Madras Advertising and Jelitta Publicity apart from MAA Communications Bozell. MAA Communications Bozell, FCB Ulka & Madras Advertising were the incumbent agencies handling the account.

Head - Kerala Operations Jacob Thomas said, "The performance review of all the agencies in the panel was instrumental in getting us this account."

Both Anzera Properties and Ortho-Care (P) Ltd. were looking for a marketing communication specialist who could offer 360 degree communications solutions. The brief given to the agency was to create rapid awareness and position its various brands for Anzera Properties and to launch and create a brand pull for the elastic abdomenal binder for the client Ortho-Care.

Regarding the media mix, Ravindranath said, "A decision is still to be taken on the media mix but we are in the process of finalizing the same for Anzera properties and Ortho-Care (P) Ltd., while we will be providing a media neutral solutions to the Coconut Development Board."

Latest Reads
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands forays into furniture

MUMBAI: In a move to further expand its product categories,, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories