Future Group unveils ethnic product division Future Fashion House

MUMBAI: Kishore Biyani's Future Group has unveiled its latest division Future Fashion House, which will roll out several brands in categories like textile, apparel and accessories, for which they have brought together a team of 100 designers.

Designers Rocky S and Priyadarshini Rao have also been roped in an advisory capacity to review the products. The focus is to make available ethnic fashion 'affordable' to the masses. It will be distributed via the Pantaloons Retail outlets across the country.

With over 60 brands, Future Fashion House aims for leadership in fashion in India with a projected revenue of over Rs 20 billion in the current year, and a projected revenue of over Rs 40 billion next year, informs an official release.

The initiative promises to offer original Indian fashion incorporating latest global influences reversing the trend of India following western fashions, and opening up a whole new world for the Indian consumer.

It will launch a series of initiatives, which will include fashion shows and exhibitions to bring alive new trends. As well as use India's fashion influencers, Bollywood and television, to take the new looks across India and rejuvenate Indian tradition and reinterprete modernity.

The group whose flagship enterprise is Pantaloon Retail, already has six verticals including Future Retail (encompassing all lines of retail business), Future Capital (financial products and services), Future Brands (all brands owned or managed by group companies), Future Space (management of retail real estate), Future Logistics (management of supply chain and distribution) and Future Media (development and management of retail media spaces).

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