Intl Hockey Federation signs sponsorship deal with ABN Amro

MUMBAI: Global bank ABN Amro has signed a four year agreement with the International Hockey Federation (FIH). ABN Amro will be the title sponsor of the Men’s Champions Trophies in 2008, 2009 and 2010.

ABN Amro is the fourth WorldHockey partner, joining Ata Holding, BDO International and Samsung. A part of the agreement is that ABN AMRO is the title sponsor of the three earlier mentioned events.

Furthermore the partnership includes that ABN Amro will be the title sponsor of the WorldHockey Magazine programme in 2007 and involves the bank in all of FIH’s 29 events over the four-year period.

FIH president Els van Breda Vriesman says, "This agreement is a major step forward for us. ABN Amro is, like FIH, an organisation present on all continents and in nearly all of our hockey countries. They are very proactive in making all of their sports sponsorship work for both parties, not just in hockey and I am sure, together with FIH’s other partners, ABN AMRO will add major value to continue to professionalize FIH’s major events."

Being WorldHockey partner of the FIH, ABN AMRO will strengthen its position in the international hockey world. The bank is looking to achieve a better position in strong hockey countries like Pakistan and India and being title sponsor of major FIH events will be beneficial in achieving this goal.

ABN Amro is sponsor of different teams in the Dutch national league and supports 70 hockey clubs in Netherlands. Hockey is a sport with respect, integrity, teamwork and professionalism: the key factors of ABN Amro.

The new FIH sponsor structure exists since 1 January 2007 of a group of top tier sponsors, the WorldHockey partners, and a group of official suppliers. All WorldHockey partners are allocated to different tournaments, including the rights as a title sponsor and advise the FIH about their preference in finding the best location for the FIH events.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories