Vyas Giannetti to revamp CAG Shield Cricket Tournament

MUMBAI: The Communication Arts Guild (CAG) Shield a cricket tournament of the Indian advertising and media industry will now be repackaged and revamped by Vyas Giannetti Creative Sports (VGCS).

The CAG Shield cricket tournament was started twenty years ago with a sole aim of bringing together the advertising and media fraternity through sports.

VGCS business head Anand Yalvigi says, “The main challenge we envisage now is to ensure the younger generation not only uphold the spirit of the tournament but carry on the traditions of the CAG Shield for generations to come, VGCS is all set to take the CAG Shield to the next level by making it the World Cup of advertising”.

The CAG Shield is a 45-day annual cricket tournament starting today 3 February 2007. The league matches will be held at select venues every Saturday in Mumbai. This will be followed by quarter-finals and semi-finals. The finals will be followed by a glittering prize distribution ceremony attended by the luminaries of the industry.

VGCS says that for many the CAG Shield is not just a tournament but a tradition in itself. It has become a platform to fulfill their secret desire of the cricketer inside them.

O&M executive chairman and national creative director Piyush Pandey says, "CAG Shield Cricket Tournament has over the years been a tremendous meeting ground for the advertising fraternity. Fortunately, it is the only tournament for advertising agencies and there is no complication of the industry being divided as in the award shows. It's healthy, competitive and yet loads of fun. I have played it for years and have wonderful memories from many a good match”.

16 teams will participate in the tournament. They include O&M, Group M, Lowe, Percept Advertising and Ad factors.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories