Xbox 360 to unleash 'Good Luck India' campaign

MUMBAI: With the World Cup around the corner, Microsoft Xbox 360 will roll out its signature campaign 'Good Luck India' to wish the Indian cricket team all the luck they need. Slated to kick off on 23 February, it will span across Delhi, Mumbai, Kolkatta, Hyderabad, Bangalore, Chennai, Ahmedabad and Pune.

To get the public involved, a larger than life Xbox 360 console will be taken across the country for cricket fans and enthusiasts to sign their good luck messages.

This campaign is a critical element of run-up to the soon-to-be launched Xbox 360 exclusive gaming title for India, 'Yuvraj Singh International Cricket 2007,' informs an official release.

Microsoft India marketing head, entertainment and devices division Ashim Mathur said, "For a country like India which is so passionate about cricket, the 'Good Luck India' campaign will serve as an ideal opportunity for cricket lovers to wish the Indian team for the world cup. These signed Xbox 360 consoles will be handed over to the Indian cricket team in West Indies before the start of the tournament."

The gaming title 'Yuvraj Singh International Cricket 2007' mega console would cover historical landmarks like Victoria Memorial in Kolkata, Necklace in Hyderabad, Palace Grounds in Bangalore, Marina Beach in Chennai, India gate in Delhi, Gandhi Ashram in Ahmedabad, Gateway of India in Mumbai and Shanivar Peth in Pune.

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