MAM

ADC World Advertising awarded Air Deccan’s aircraft fleet graphics for branding contract

BANGALORE: Air Deccan’s (AD) Captain Gopinath says that his dream is to have people fly for free, and hopes that one day ancillary income would make this possible-this is catering revenue, advertising revenue, other types of income that airlines can generate besides seat charges.



That the aircraft body can be a medium like a billboard was first demonstrated by Goinath’s. airline in India and was one of the initiatives taken by AD in that direction. Today, AD announced in Bangalore that it has awarded the fleet graphics for aircraft branding contract to ADC World Advertising for a period of five years. This means big money potential to the Airline and how.

“We will be flying around 8 million passengers this year - this means 16 million eyeballs.” said Gopinath.



While refusing to disclose the size of the revenues that aircraft branding generates, AD principal sales & marketing officer, Samyukth Sridharan explained “We currently have 19 A380’s and 20 ATR’s. Branding an aircraft is not as simple as it seems. We have to take into account the cost of paints, the additional weight of the paint added and the additional fuel required for that, well taking all these into account, if I were asked to offer a single aircraft – I’d charge Rs 1 million a month for an A380 and half that amount for an ATR, do the math yourself, and this is just the outside of the aircraft.”.

Gopinath and his team are looking at all avenues for generating ancillary revenues and growing them from the current 9% to between 25-30% of annual revenues over the next three years. They are looking at web-enabled insurance, excess baggage, which currently brings them around Rs.35-36 per passenger on a average, in-flight shopping, and in-flight catering.

“I think in-flight sales on Air Deccan contribute about 12% to Café Coffee Day’s present revenues,” informed Sidharan.. AD receives around 24,000 calls daily for bookings. At the end of the call, our people offer ICIC credit cards or loans, this too will help generate ancillary income for us,” he added.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/big.jpg?itok=Y5s8S64k
WAT’s Your Big Idea wraps up second edition

Digital and social media agency WATConsult wrapped up its second season of WAT’s Your Big Idea (#WYBI) yesterday in Mumbai.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Viacom-18.jpg?itok=3lOjeVT9
Viacom18 awards media mandate to Madison Media

MUMBAI: Madison Media has been appointed as the agency-on-record for Viacom18 and will now handle the media planning and buying duties for its entire gamut of brands. It won the account after a multi-agency pitch.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/abbott.jpg?itok=NvtBx97M
Eau Thermale Avene‘s social mandate goes to VML

MUMBAI: Abbott has appointed VML India to look after its brand Eau Thermale Avene for a brand awareness campaign in India on social media channels - Facebook, Instagram and Twitter.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Thums_0.jpg?itok=gbbw_fIt
Thums Up India aims to be $1 billion brand by 2020

MUMBAI: Coca-Cola India has announced that it intends to make Thums Up the first home-grown brand to hit the $1 billion mark in the next two years. The company also announced the launch of its new variant, Thums Up Charged.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/car.jpg?itok=agvW42Sl
Opel/Vauxhall assigns media mandate to MediaCom

MUMBAI: Opel/Vauxhall, the British automobile company, has bought a new agency on board to handle its media mandate. Starting January next year, MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel/Vauxhall.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Sagar.jpg?itok=NQQ41yJU
Tata Salt promotes fitness in women through digital campaign

MUMBAI: Tata Salt Lite has associated with the sixth edition of Colors Pinkathon in Mumbai. The run encourages women to adopt and promote fitness and health while creating awareness for breast cancer, bone health, thyroid disorder and other issues relating to women’s health.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/football_0.jpg?itok=qmOBAtSK
Mumbai City FC joins hands with Infinix Mobile

MUMBAI: Infinix Mobile from Transsion Holdings has announced a partnership with Mumbai City FC, the Hero ISL team owned by Bollywood actor Ranbir Kapoor. The partnership comes close on the heels of the global launch of Infinix’s flagship dual camera smartphone, the Zero5.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/Prasanth_Kumar.jpg?itok=6lXqVbZm
Talent retention is key, says Mindshare’s Prasanth Kumar

MUMBAI: Mindshare, a global media and marketing services company that is a part of GroupM, has completed 20 years this November globally and 15 years in India. The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full-service advertising...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/Digital_ad.jpg?itok=wNAQx7RC
Digital ad spend pegged at Rs 13000 crore in 2018

MUMBAI: With the growing demand for smartphones and falling data prices, digital advertising are likely to increase in India from the current level of Rs 9800 crore to Rs 13000 crore by December 2018 growing at a compound annual growth rate (CAGR) of 35 per cent.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories