MAM

HLL goes in for a name change, to be now called HUL

MUMBAI: After 51 years of being known in India as Hindustan Lever Ltd or HLL, the FMCG giant is going in for a name change: HUL is what it will be known as henceforth - short for Hindustan Unilever Limited.

The name change, announced by the HLL board yesterday alongside its quarterly results, is subject to shareholder approval.



An official announcement made by the company states that the proposed name change provides the optimum balance between maintaining the heritage of the company and the future benefits and synergies of global alignment with the corporate name of Unilever. Most importantly the proposed name retains "Hindustan" as the first word in its name to reflect the company's continued commitment to local economy, consumers and customers and employees.

HLL chairman and Unilever Asia Amet president Harish Manwani said, "The name change is a significant milestone. It retains the company's continued commitment towards its local roots while leveraging the global scale and reputation of Unilever with its consumers and other stakeholders in India."



Additionally, HLL announced its results for December quarter 2006.

Total sales grew by 6.1 per cent, while growth in continuing businesses (i.e. after eliminating impact of disposals) was higher at 6.9 per cent. The FMCG business grew by 8.5 per cent for this quarter, while also ahead of other categories. For the full year FMCG saw 12.8 per cent growth.

An official announcement issued by the company stated that the HPC business grew at 8 per cent, led by double digit growth in laundry and toothpaste, with brands like Close Up leading growth in toothpaste category and Lifebuoy, Pears and Lux leading the growth in the personal wash segment. Strong innovations continued during the quarter and included the relaunch of Breeze, Vaseline body lotion, Lux body wash, scalp oil control variant of Clinic All-Clear and Ponds Age Miracle at the top end of the skin care market.



The foods business grew by 10.9 per cent. In Beverages, Taaza was relaunched during the quarter aiding growth witnessed in Tea.

For full year 2006, sales from continuing businesses were 10 per cent higher than in the previous year. FMCG business had a 12.8 per cent increase with broad based growth across categories leading to both HPC and Foods businesses growing by 13.7 per cent and 9 per cent respectively. Improved mix, selective price increases and robust cost saving initiatives led to higher gross margins. A significant part of this gross margin improvement was redeployed in supporting brands for driving sales growth. Consequently advertising and promotion expenditure increased by 26.6 per cent, adds the release.

Manwani added, "Our continuing business has witnessed double digit growth for the second consecutive year with broadbased growth in both home and personal care and foods.

"Consumer relevant innovations, effective market activation and appropriate brand support were the key drivers for this growth. Market growth has been encouraging. We also recognize the challenge of cost escalation, and in the competitive context, achieving cost leadership across the extended supply chain continues to be a key priority.

"We will continue to leverage our focused portfolio of powerful brands to market leadership and grow across categories."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/pickel_1.jpg?itok=b5_hpALu
Mother's recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/India.jpg?itok=-GJOwCdN
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/kumar.jpg?itok=0Z79MabV
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/somar.jpg?itok=IA5Yawi1
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories