SABMiller partners British fencing team for British Olympic Association initiative

MUMBAI: SABMiller plc, has announced that it had partnered with the British fencing team as part of the FTSE - British Olympic Association initiative.

According to an official release, SABMiller will provide skills and resources in support of British Fencing as it develops as an autonomous organization. The objective is that the partnership is to be ongoing up to, and potentially beyond, the London Olympics in 2012.

Projects will vary over time but the initial focus will be on preparing a business plan to 2012. The aim will be to raise the profile of British Fencing, securing sponsorship and putting in place appropriate governance and service provision. SABMiller head of policy and planning Gail Lumsden at will lead on this project.

SABMiller corporate affairs director Sue Clark said, "SABMiller is a business which thrives on competition in all arenas. We are excited and honored to partner with British Fencing and to share in their forthcoming quest for Olympic success."

British Fencing president Keith Smith said, "British Fencing is delighted to be in a partnership with SABMiller. Access to the skills and resources of this FTSE 100 Company will help us to improve our image, management and performance, as we aim to grow as a sport and to deliver Olympic success in London in 2012. It is good to see this company stepping forward to help an enthusiastic and increasingly successful Olympic sport as we prepare for the excitement and challenges of London 2012. We already have an Under 17 World Champion and a Senior European Championships Silver medallist, and with increased support we hope to reach our full potential before a home crowd in London."

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories