10th AdFest announces agenda, lines up 14 sessions

MUMBAI: With the 10th AdFest just around the corner, the Asia Pacific Advertising Festival president Jimmy Lam has announced the agenda for this year consisting of 14 speaker sessions. The festival will kick off on 14 March and culminate on 17 March at Peach, Royal Cliff Beach resort, Pattaya in Thailand.

"This is the laregst AdFest ever and I am delighted that we have been able to provide such a rich content for our delegates. This year's speakers and topics are simply too good to be missed," says Lam

Confirmed creative speakers at the event include David Droga speaking on how 'The future isn't what it used to be', John Hunt will talk about how 'If it ain't got that swing, it don't mean a thing' and Benjamin Palmer giving advice on 'Learning by doing'. Peter Souter valiantly tackles the unpredictable with 'The future of advertising.'

This year, the AdFest has invited speakers to throw some light on consumer insights. David McCaughan runs McCann-Erickson's Pulse survey. His topic is 'Don't call them consumers'. Daniela Krautsack's from Mediacom Vienna will throw light on the influence of ambient media in 'Cows in Jackets'.

The panel discussions that are popular at AdFest have been brought back and include Paul Kemp-Robertson from Contagious leading a panel discussion on "Brand Utility" with creative leaders from the Asia Pacific region. Lewis Blackwell advises delegates to 'Look, don't read", and will lead a panel discussion with some of AdFest judges.

Japan Advertising Federation will share with delegates 'The Practical Guide to Planet Japan'. Three speakers from Dentsu, Hakuhodo and ADK will be joined by moderator Chris Kyme, informs an official rekease.

Japan Association of Commercial Film will present its all time favourite 'Remarkable Five', introducing five young TVC directors from Japan, Philippines, New Zealand, Singapore and Bangladesh. Each budding director will present his or her short film based on the "Turning Ten" theme of AdFest 2007.

AdFest has invited festivals from other regions to showcase the best work. Among these, Daniel Marcet will present FIAP - the Latin American advertising festival with its winning ads. Jure Apih will present the award winners from Golden Drum - the new Europe advertising festival. Michael Conrad will talk about the mission of the first ever, InterContinental Advertising Cup to be held in Spain in November 2007.

Last but not least, Donald Gunn will release the Gunn Report for the year 2006 and reveal the tally of most awarded ads, the most awarded agencies, clients and countries.

Last but not least, Donald Gunn will release the Gunn Report for the year 2006 and reveal the tally of most awarded ads, the most awarded agencies, clients and countries.

Among the Indian representatives at the AdFest this year, Ogilvy & Mather India, Mumbai executive chairman and national creative director Piyush Pandey has been invited to preside over the Press Lotus category chairperson, he has also been roped in as a speaker on 16 March.

Leo Burnett India, Mumbai executive creative director Nitish Tiwari has been invited to join the judges panel for the Outdoor Lotus category, while McCann Erickson, Mumbai creative director Raghu Bhat will be on the panel of judges for the TV Lotus category.

Latest Reads
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories