MAM

Cricket Australia loses sponsorship row against ICC

MUMBAI: Cricket Australia (CA) has lost its battle to retain a long-term corporate backer as a team sponsor for the World Cup.

Despite CA's drawn-out fight to keep Travelex, who has supported the squad on overseas tours since 2001, the ICC decided the company was in conflict with the World Cup partners Visa and Scotia Bank.



The ICC’s Disputes Resolution Committee ruled in favour of the game’s governing body in the sponsorship dispute.

The Committee, made up of the Honourable Michael Beloff QC (chairman), the Honourable Justice Albie Sachs and Oliver Stocken, was appointed to resolve the earlier mentioned issue concerning the forthcoming ICC Cricket World Cup 2007.



The event sponsors Visa and Scotia Bank had been appointed by the ICC’s media rights partner, the Global Cricket Corporation (GCC) which is owned by News International Limited, and had been notified to all teams in June 2006.

Cricket Australia had asked for the matter to be referred to the Disputes Resolution Committee, which carefully considered all the contracts and correspondence. It found that the ICC’s refusal to approve TPL in order to protect the interests of GCC and/or the official event sponsors was correct in all the circumstances.

The Australian cricket team will now use Emirates Airlines as their team sponsor for next month's World Cup



ICC CEO Malcolm Speed said, “The ICC is extremely pleased that this matter has been resolved ahead of the forthcoming ICC Cricket World Cup.

“The decision of the Disputes Resolution Committee creates an important precedent for future ICC events and, going forward, it will ensure that the position is clear for all stakeholders."

CA CEO James Sutherland says, "We are disappointed that the ICC committee ruled against us. We believe we put forward a very strong case but, unfortunately, the committee decided otherwise."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/revvv.jpg?itok=QyZdtcYt
Revv tells potential car owners to “Keep it Open”

The youth of today enjoy the flexibility that comes when they don’t commit to one choice and play between multiple options.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/beardo.jpg?itok=6ksmu9fB
Beardo to groom Kings XI Punjab

Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the 2019 edition of the IPL.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/thomas-cook.jpg?itok=lbEt7h-d
Thomas Cook lndia launches ‘Ghar Jao Vote Karo’ campaign

Thomas Cook (India) Ltd, an integrated travel and related financial services company, spearheads the citizen election agenda 2019 by launching its ‘Ghar Jao Vote Karo’ campaign ahead of the upcoming general elections.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/mumbai.jpg?itok=L5jKu92v
Burger King strengthens partnership with Mumbai Indians

Burger King India has announced its association with the upcoming T20 League cricketing carnival, in an exclusive category partnership with Mumbai Indians for the second year in a row.

MAM Media and Advertising Sponsorship
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/finest.jpg?itok=YFPbi2Ok
Finest Belgian Chocolate Brand, Callebaut® announces the second edition of their Pan-India competition - Callebaut® Patissier of the Year

Extending its legacy in India, the finest Belgian chocolate brand Callebaut® has announced its search for India’s Callebaut® Patissier of the Year (CPY).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/vitamin_0.jpg?itok=r0F5cjWv
Vitamin Stree latest campaign breaks down the opportunity gap to educate the Indian economy

Women have long been unable to progress economically, in the way and scale that their male counterparts have.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/sidd.jpg?itok=3iMZ81hV
Jetking Infotrain Limited announced as Official IT Skills Training Partner of Delhi Capitals

India's foremost computer networking training institute, Jetking Infotrain Limited was today announced as the Official IT Skills Training Partner of the Delhi Capitals for the 12th season of the Indian Premier League (IPL).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/anthony.jpg?itok=U1see6Hm
62% Indians perceive Automation positively; hail, as an enabler: Ipsos-WEF Global Citizen & Automation Survey

3 in 5 Indians (62%) view the impact of Automation positively, placing India 2nd in the pecking order among the 26 markets covered in the survey (surpassed by China, with 64% Chinese endorsing the positive impact of Automation).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/onetake.jpg?itok=PeloN-u5
One Take Media Co -Cooking with a Global Twist.

Today this is not limited to men only, its’ true for everyone. Food is a beautiful experience if you have felt it correctly.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories