MAM

Havas launches branded entertainment unit B6 in India

MUMBAI: Eyeing the opportunities that the Indian entertainment scenario has to offer, Havas Media has launched its Indian operations in the branded entertainment space with B6.

Parallel to the launch, two significant appointments to the senior management have been made. Mozez Singh has been roped in as vice president and Djitisha Bhonsle as business director.



According to an official agency announcement, B6 India has been launched in response to client demand for a full service integrated entertainment network that complements existing services in traditional and digital media and sports marketing.

The new office reinforces Havas Media's portfolio in India which already includes MPG, Media Contacts and Havas Sports.

In his new role, Singh will lead the strategic development of B6 and will report to MPG India CEO Anita Nayyar. Singh comes to B6 with previous experience that includes the head of production for the Angelina Jolie movie, "A Mighty Heart" - The Daniel Pearl Story - produced by Paramount Studios Plan B (Brad Pitt's new production company). He also has considerable experience as a writer and producer director in Bollywood.

Bhonsle will be responsible for the day-to-day operations of the agency and will also report to Nayyar. Bhonsle has previously worked at Mukta Arts and India Express where she was responsible for managing the screen brand and corporate events.



Speaking about the companies Indian operations, B6 Integrated Entertainment Global director Guy Champnis said, "As B6 continues to expand around the world, we are absolutely delighted to launch in India. Indian film and television is growing at a phenomenal rate and it is vital that B6 continues to offer its advertisers content-driven opportunities. With Mozez and Djitisha, we look forward to developing industry-defining strategies for both local and international clients as entertainment continues to be a crucial part of the communications mix."

Commenting on her new role Singh comments, "I am delighted with my new role and I look forward to the many challenges it will bring. The close relationship between the corporate and entertainment industries has created new platforms for innovation and forces us, from the outset, to change the way we think. This increases the financial benefit to the consumer and helps to generate even richer content and aids low budget productions."

Bhonsle said, "The role of integrated content, particularly online, is a key competitive tool in the Indian market. Media fragmentation means content driven messages are now a key part of the overall strategic communications plan. B6 will continue to ensure clients are guaranteed a 360-degree level of service in a climate where the integration of unconventional media is an important point of difference in an increasingly competitive market."

B6 now spans Europe, North America and Latin America with offices in the UK, US, Spain, Portugal, Mexico, Argentina and Chile.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories