Mudra Foundation launches research institute Micore

MUMBAI: Mudra plans to pump in an initial investment of Rs 200 - 250 million towards setting up a Communications Research institute called the Mudra Institute of Communications Research (Micore).

This marks the second venture of the Mudra Foundation for Communications Research and Education after launching C-School Mica in 1991.

With an extension of 6 acres of land to the Mica campus, the new institute will be located in Ahmedabad. Announcing the initiative, Micore acting dean and member of Governing Council in Mica Alan D' Souza said that the gestation period for everything to fall into place would be about 2-3 years.

From left: Alan D' Souza, Madhukar Kamath & Dr. Ang Peng Hwa are all smiles at the launch of Micore

Apart from aiming to attract global talent, the institute is conducting a global search for a dean. Also present at the event that briefed the media on the initiative was Mudra Foundation chairman and Mudra MD and CEO Madhukar Kamath and School of Communication and Information, Nanyang Technological University, Singapore dean and associate professor Dr. Ang Peng Hwa.

The main research domains will include integrated marketing communications, cultural communications, semiotics, entertainment, film studies, computer games and cyber culture studies and social and developmental communications. For this purpose, Micore will draw on the disciplines of psychology consumer behavior, economics, anthropology, sociology, arts, design, languages and management. The idea is to create a symbiotic relationship between Mica and Micore.

Once up and running, the institute will be ready to fund research papers in the areas mentioned and over the course of time also attract external funding. The papers released will not only be featured in an official Micore journal but will also be published in International journals, D'Souza told this website.

He added, "The 21st Century is going to be profoundly influenced by the Communications Sciences and Arts. While there will be an overload of information, what will matter is who communicates what, with whom, when and how. Any attempt to improve the quality of life depends on the development of Communication models."

"There is need to rework the relation between knowledge, information, meaning, understanding, monologue and dialogue. Technology is increasingly going to change the way we learn, work and entertain ourselves. Hence there is need to study the changing role of Communication in this new context and the tools required to sharpen and make effective the way we relate to people. Original research is needed to bridge the gap between what information is available and what information is needed. Micore will help fill that gap."

Micore will aim at examining research in areas related to local issues. Micore's stakeholders will be all kinds of businesses marketing all kinds of goods and services, Government bodies at all levels (National, State, District, Panchayat), Media, National and International agencies involved in Marketing and Developmental communications, NGO's, Society at large and Communications researchers, practitioners and academicians, informs an official release.

Micore will aim to achieve the following:

1. Constitute Communications as a major Research space and study it in all its aspects.

2. Use Communications Research to demonstrate how Communication Models can empower Communities and to address the need of Industry, and Social Institutions for Communication models that can increase their effectiveness.

3. Forecast changing Institution and Individual landscapes and be able to understand the changing role of Communication in the new environment (e.g. from the Broadcasting mode to the Dialogue mode.)

4. Develop new methodologies and tools, databases, archives and training skills required to develop and sustain activity in the area of Communications Research and to support decision making and public policy making through multidisciplinary research.

5. Develop research based linkages between academia, industry and society in India and abroad

The realm of research India is still low as there is a greater stress on teaching and placement says Dr. Ang. "The Institute will be a repository of communications related knowledge and aspires to be the World's finest and largest Center for Communications Research and Education."

Kamath said, "The purpose of the Mudra Foundation was to promote the cause of Education and Research in the area of Communications. The first Institute that was set up by the Foundation was Mica, which over the past 15 years has established itself as a unique institution, dedicated to fulfilling the vision of developing innovative professionals in the practice, development and management of Communications to serve the needs of Industry and Society through education, training research and advocacy. Similarly, Micore will be committed to providing Communications centered solutions to developmental and organizational challenges facing the Country, its driving impetus being to build a strong and just Consumer and Civil society."

Latest Reads
Redington unveils new global brand identity

Redington, the $6 billion distribution and supply chain giant for international brands in the IT and mobility sectors, has unveiled its new global brand identity with a new logo and tagline – Seamless Partnerships.

MAM Marketing Brands
Aegon Life Insurance focuses on relieving tension in new ad

Aegon Life Insurance has recently launched its new media campaign, ‘Aegon Toh Tension Gone’ which focuses on relieving financial stress through its insurance solutions.

MAM Marketing MAM
Future Group's aLL assigns creative duties to Marching Ants

MUMBAI: Future Group’s aLL - The Plus Size Store has assigned its creative duties to Marching Ants. Salt is the incumbent agency on the account. Confirming the win, Marching Ants director and chief creative strategist Joy Ghoshal adds, “Early in its life cycle, The Plus size fashion category...

MAM Marketing Brands
Tinder peeks into a world of possibilities in latest ad

MUMBAI: Every swipe on Tinder represents the possibility of meeting someone new and interesting, and starting something epic - an epic friendship, a crazy adventure or an epic love story. The possibilities are endless and quite literally in the palm of your hand. Tinder’s new digital film brings...

MAM Marketing MAM
Publicis Media bags digital mandate for ZEE5

MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The business was won as part of a multi-agency pitch. Zenith India group CEO Tanmay Mohanty says, “The OTT segment in India...

MAM Marketing Brands
Crabtree celebrates laziness in latest campaign

Crabtree has taken up Mullen Lintas Delhi for its latest campaign promoting home automation solutions.

MAM Marketing MAM
Pitch Madison report forecasts 2018 digital adex growth at 25%

MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017. The report also predicts the advertising growth in 2018 to be around 12.03 per cent thereby adding Rs 6,392 crore to adex to...

MAM Marketing MAM
Net sensation Priya Varrier promotes Pringles

At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the world's second-largest potato chips player Pringles created a frenzy by striking the right chord with singles!

MAM Marketing Brands
Digital takes centre stage on tepid Valentine's Day for brands

MUMBAI: Love has been in the air and on the internet all week. Valentine’s Day is no longer about just a day you spend with your loved one but is rather a week-long affair of gifts and celebration. Valentine’s Day has become no less than a festival in India, a country that takes much pride in its...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories