Ten Sports to kick off 'Pepsi Blue Brigade' campaign for World Cup on 6 February

MUMBAI: Ten Sports is set to kick start the countdown to India's World Cup cricket campaign with a specially shot program on each player in the world cup squad titled the Pepsi Blue Brigade, starting 6 February at 9:45 pm.

The program will be shown in prime time every Tuesday and Friday through February and March. The final episodes will be seen on the last four nights before the first world cup game between Pakistan and the West Indies on 13 March, states an official release.

The program profiles the players, with expert opinion analysing their strengths and weaknesses as they prepare for their biggest challenge. Ordinary fans will also be part of the process as they give their opinion on India's heroes.

Ten Sports is preparing for the world cup with wide-ranging on-air campaigns of countdown material, looking at the players from the countries around the world as well as showing classic games from previous World Cups.

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