MTDC selects Madison as public relations agency

MUMBAI: Maharashtra Tourism Development Corporation has appointed Madison PR to manage its public relations.

Commenting on the new association MTDC managing director Bhushan Gagrani said, "After having evaluated proposals from various agencies, we felt that Madison PR is best suited for the communication requirements in the light of new initiatives by MTDC. Festivals like 'Maharashtra Maza' organized in Mumbai are part of the broad strategy of attracting both domestic and foreign tourists to Maharashtra."

Madison PR CEO Veena Gidwani said, "As always we will look at an innovative and creative approach for MTDC. With the large number of interesting tourist locations in Maharashtra and diverse events and festivals planned by MTDC, it's going to be exciting and challenging."

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