MAM

Gillette announces Tiger Woods, Roger Federer and Thierry Henry as brand ambassadors

MUMBAI: Gillette announced the launch of the new Gillette Champions program unveiling its newest brand ambassadors -Tiger Woods, Roger Federer and Thierry Henry.

The three ambassadors will be fully integrated into Gillette brand programs and will be leveraged through multi-faceted marketing initiatives, including global print and broadcast advertising, consumer promotions, point of sale materials, online and public relations in support of Gillette's premium shaving products. The Gillette Champions program is scheduled to roll out in over 150 markets in the first year.



Consistent with the program values, these three ambassadors were selected not only for their sporting accomplishments, but also for their behaviour away from the game.

Gillette Global Grooming President Chip Bergh said, "The Gillette name is synonymous with being the best. These three athletes have proven they have what it takes to be a champion on the course, the court or the pitch. They were chosen not only for their outstanding sporting performances, but also for their performance off the field, in their charitable actions, support of social causes or their reputations as icons of true sporting values. That is what the Gillette Champions is all about. Millions of men, women and children around the world look to these athletes, who raise their level of play and bring the game to a new level. They set the standard in sports and style."



Commenting on being a Gillette Champion, Tiger Woods added, "Being a part of the Gillette Champions program was a natural choice for me. In golf, having confidence is essential, and a critical element of confidence is looking and feeling my best."

Voted one of People Magazine's sexiest men alive, Roger Federer provides his insight on the new program, "I'm honored to be considered with these other fine athletes. In the world of sport, there are a number of elite athletes doing important things on and off the court. As a new ambassador for the Gillette Champions program, I recognize the responsibility of encouraging us all - player and fans alike - to look and act like champions."

Captain of Arsenal F.C Thiery Henry reiterated, "As an athlete who depends on my teammates every week, I recognize the importance of working together toward a common goal. Being a champion is much more than holding a trophy or receiving a medal - a champion stands up for what is right and encourages others to do the same. I am a part of the Gillette Champions program because I want to encourage others to be the best they can, not only during the game, but also in life."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/revvv.jpg?itok=QyZdtcYt
Revv tells potential car owners to “Keep it Open”

The youth of today enjoy the flexibility that comes when they don’t commit to one choice and play between multiple options.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/beardo.jpg?itok=6ksmu9fB
Beardo to groom Kings XI Punjab

Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the 2019 edition of the IPL.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/thomas-cook.jpg?itok=lbEt7h-d
Thomas Cook lndia launches ‘Ghar Jao Vote Karo’ campaign

Thomas Cook (India) Ltd, an integrated travel and related financial services company, spearheads the citizen election agenda 2019 by launching its ‘Ghar Jao Vote Karo’ campaign ahead of the upcoming general elections.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/mumbai.jpg?itok=L5jKu92v
Burger King strengthens partnership with Mumbai Indians

Burger King India has announced its association with the upcoming T20 League cricketing carnival, in an exclusive category partnership with Mumbai Indians for the second year in a row.

MAM Media and Advertising Sponsorship
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/finest.jpg?itok=YFPbi2Ok
Finest Belgian Chocolate Brand, Callebaut® announces the second edition of their Pan-India competition - Callebaut® Patissier of the Year

Extending its legacy in India, the finest Belgian chocolate brand Callebaut® has announced its search for India’s Callebaut® Patissier of the Year (CPY).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/vitamin_0.jpg?itok=r0F5cjWv
Vitamin Stree latest campaign breaks down the opportunity gap to educate the Indian economy

Women have long been unable to progress economically, in the way and scale that their male counterparts have.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/sidd.jpg?itok=3iMZ81hV
Jetking Infotrain Limited announced as Official IT Skills Training Partner of Delhi Capitals

India's foremost computer networking training institute, Jetking Infotrain Limited was today announced as the Official IT Skills Training Partner of the Delhi Capitals for the 12th season of the Indian Premier League (IPL).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/anthony.jpg?itok=U1see6Hm
62% Indians perceive Automation positively; hail, as an enabler: Ipsos-WEF Global Citizen & Automation Survey

3 in 5 Indians (62%) view the impact of Automation positively, placing India 2nd in the pecking order among the 26 markets covered in the survey (surpassed by China, with 64% Chinese endorsing the positive impact of Automation).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/onetake.jpg?itok=PeloN-u5
One Take Media Co -Cooking with a Global Twist.

Today this is not limited to men only, its’ true for everyone. Food is a beautiful experience if you have felt it correctly.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories